By: Kamilia Ali & Mariam Ezzat   The fourth day of Media Talks Week at ESLSCA University delivered a powerful mix of practical insight and emotional depth, as industry experts explored the evolving roles of PR, data journalism, personal branding, and journalistic ethics. From decoding TikTok storytelling to confronting the moral complexities of war reporting, students […]

By: Sarah Aon & Nour Meshref  Insights on advertising, personal branding, and creative design were shared at ESLSCA University during Day​​ Two of the Media Talks event on April 7, 2025, aiming to guide year two media students towards real-world success in the media industry.  During the day, Enas Emam, Khaled Mahfouz, and Nancy Khairat […]

Tips to help students know their legal rights as creatives and to speak with confidence on-air were discussed during two guest speaker sessions at ESLSCA University on April 6, marking Day One of Media Talks Week for Year One and Two New Media and Communication (NMC) students.  The sessions were held on campus to provide […]

By: Nada Elgabry & Malak Hamed Lailan Ahmed, a 22-year-old graphic designer, never imagined her love for photography would turn into a full-time job. What started as a hobby snapping pictures of urban landscapes and editing them late at night, soon evolved into something much bigger.  After posting her work on Instagram, she noticed a […]

Dina Khalil, a mother of two, walked into her local grocery store to buy her usual groceries. As she filled her cart with fruits, vegetables, eggs, and other essentials, she noticed the prices were much higher than before. At the checkout, her total was more than she was expecting, she used to spend around 5,000 […]

By: Laila Esmat All eyes naturally turn to Ali Hatem whenever the word “athlete” is mentioned around his circle of friends, because of his outstanding achievements and dedication to his sport.   Hatem is now proudly representing Egypt on an international level with a strong world ranking and has just won a silver medal in the […]

Omar Othman, a dessert enthusiast, walked into a dessert shop to pick up something sweet for his family’s Ramadan gathering. Expecting the usual desserts, he noticed a new Kunafa flavor: pistachio cream, a trend he had seen all over social media. Curious about it, he decided to give it a try.  “I wasn’t sure about […]

Desserts in Ramadan are always a hot topic; it’s the time when friends and family gather almost every day around the dinner table. This also means that every dessert shop is crafting new recipes, whether based on traditional oriental desserts or by putting a twist on current trends.   Whether you’re looking to satisfy your sweet […]

A Ramadan packing event, in which around 60 students participated, took place on Feb. 23, 2025, at ESLSCA University in Cairo, Egypt. Organized by the university’s Rotaract Club, the event brought together students and staff to help families in need. “It was a great day, a lot of students engaged in the activity. We had […]

By: Haya Sedki   ESLSCA University’s launch of its Sports Management department took center stage at the third edition of SportsExpo on Feb. 26th, 2025. The event brought together various sports businesses, from clubs to equipment manufacturers, each with a booth. It gave Year 1 Sports Management students a chance to meet professionals, learn from them, […]