New Media and Communication students at ESLSCA University attended an insightful guest lecture on Tuesday, December 3, by prominent radio presenter and TV host Enjy Aly. Aly discussed the ongoing shift from traditional broadcast to digital platforms, exploring its advantages, challenges, and impact on audience preferences.

She delved into the essentials of being a professional host, emphasizing skills in event coverage and managing crisis situations effectively. Aly shared heartfelt advice with aspiring media professionals, stressing the importance of ethical conduct, professionalism, and building strong networks.

The session concluded with an engaging open discussion, where Aly answered students’ questions and provided tailored insights, enriching their understanding of the evolving media landscape. Students left the event inspired and better equipped for their future careers.